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The history of Apulia is closely linked to the history of olive cultivation. It is not possible to speak of Apulia without taking into account the importance that the cultivation of the olive tree has had for centuries, or rather for millennia, on this territory, so much so as to characterize the landscape and give us back the image of a region lapped, from north to south, by a real "green sea".

Gift of the goddess Athena, who, according to Greek mythology, would have planted the first tree, the olive tree has always been considered a sacred plant, a precious gift given to the men who would have derived nourishment and wealth from it.